Portales, NM Profile: Facts, Map & Data


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Portales, New Mexico - Basic Facts

The City of Portales had a population of 11,843 as of July 1, 2017. Portales ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in New Mexico. See peer rankings below.

The primary coordinate point for Portales is located at latitude 34.1764 and longitude -103.3542 in Roosevelt County. The formal boundaries for the City of Portales (see map below) encompass a land area of 7.04 sq. miles and a water area of 0 sq. miles. Roosevelt County is in the Mountain time zone (GMT -7). The elevation is 4,006 feet.

The City of Portales (GNIS ID: 2411469) has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

New Mexico is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The City of Portales is located within Portales Division of Roosevelt County.

Beneath the boundary map are tables with Portales population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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City of Portales, NM Boundary Map

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Boundary Maps: Portales Division | Roosevelt County | New Mexico Counties

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Portales, NM Data & Demographics (As of July 1, 2017)


Total Population 11,843
Daytime Population: Workers 4,945
Daytime Population: Residents 6,588
Total Daytime Population (TDP) 11,533
Ratio TDP/Total Population1 0.97
Population in Households 10,834
Population in Familes 8,146
Population in Group Qrtrs 1,009
Population Density2 1,683
Diversity Index3 74


Median Household Income $33,317
Average Household Income $48,435
Per Capita Income $19,601


Total Housing Units 4,966 (100%)
Owner Occupied HU 2,184 (44.0%)
Renter Occupied HU 2,169 (43.7%)
Vacant Housing Units 613 (12.3%)
Median Home Value $122,412
Average Home Value $143,661


Total Households 4,353
Average Household Size 2.49
Family Households 2,542
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population -0.5% -0.64%
Households -0.54% -0.7%
Families -0.8% -0.9%
Median Household Income   0.45%
Per Capita Income   1.76%

Portales, NM - Peer Comparisons by Rank and Percentile

The table below compares Portales to the other 443 incorporated cities, towns and CDPs in New Mexico by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 20 96th
Population Density # 15 97th
Diversity Index # 96 79th
Median Household Income # 309 30th
Per Capita Income # 281 37th

Additional comparisons and rankings can be made with a VERY EASY TO USE New Mexico Census Data Comparison Tool.

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