White Rock, NM Profile: Facts, Map & Data


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White Rock, New Mexico - Basic Facts

The White Rock Census Designated Place had a population of 5,744 as of July 1, 2017. White Rock ranks in the upper quartile for Population Density and the lower quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in New Mexico. See peer rankings below.

The primary coordinate point for White Rock is located at latitude 35.7928 and longitude -106.2033 in Los Alamos County. The formal boundaries for the White Rock Census Designated Place (see map below) encompass a land area of 7.06 sq. miles and a water area of 0.05 sq. miles. Los Alamos County is in the Mountain time zone (GMT -7). The elevation is 6,365 feet.

The White Rock Census Designated Place (GNIS ID: 2409584) has a U1 Census Class Code which indicates a census designated place with an official federally recognized name. It also has a Functional Status Code of "S" which identifies a statistical entity.

New Mexico is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The White Rock Census Designated Place is located within White Rock Division of Los Alamos County.

Beneath the boundary map are tables with White Rock population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2017.

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White Rock Census Designated Place, NM Boundary Map

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White Rock, NM Data & Demographics (As of July 1, 2017)


Total Population 5,744
Daytime Population: Workers 484
Daytime Population: Residents 3,059
Total Daytime Population (TDP) 3,543
Ratio TDP/Total Population1 0.62
Population in Households 5,744
Population in Familes 5,104
Population in Group Qrtrs 0
Population Density2 814
Diversity Index3 41


Median Household Income $119,410
Average Household Income $154,244
Per Capita Income $61,734


Total Housing Units 2,392 (100%)
Owner Occupied HU 2,096 (87.6%)
Renter Occupied HU 203 ( 8.5%)
Vacant Housing Units 93 ( 3.9%)
Median Home Value $282,224
Average Home Value $316,488


Total Households 2,299
Average Household Size 2.5
Family Households 1,764
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 0.05% -0.09%
Households 0.08% -0.1%
Families -0.12% -0.23%
Median Household Income   0.65%
Per Capita Income   1.6%

White Rock, NM - Peer Comparisons by Rank and Percentile

The table below compares White Rock to the other 443 incorporated cities, towns and CDPs in New Mexico by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 42 91st
Population Density # 62 86th
Diversity Index # 374 16th
Median Household Income # 1 100th
Per Capita Income # 2 100th

Additional comparisons and rankings can be made with a VERY EASY TO USE New Mexico Census Data Comparison Tool.

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