White Rock, NM Profile: Facts & Data

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White Rock, New Mexico - Basic Facts

The White Rock CDP(1) had a population of 5,716 as of 2020-2024 American Community Survey 5-Year Estimates. White Rock ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in New Mexico. See peer rankings below.

The primary coordinate point for White Rock is located at latitude 35.8275 and longitude -106.2039 in Los Alamos County. The formal boundaries for the White Rock Census Designated Place encompass a land area of 7.06 sq. miles and a water area of 0.05 sq. miles. Los Alamos County is in the Mountain time zone (GMT -7).

The White Rock Census Designated Place has a U1 Census Class Code which indicates a census designated place with an official federally recognized name. It also has a Functional Status Code of "S" which identifies a statistical entity.

New Mexico is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The White Rock Census Designated Place is located within White Rock Division of Los Alamos County.


  1. A Census Designated Place (CDP) is a statistical counterpart to a self-governing (incorporated) place such as a city, town, or village. A CDP is not a legal entity and has no governmental functions.

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  1. White Rock Demographic Data
  2. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. New Mexico Research Tools (Easy Tools & Current Data)
  3. New Mexico Data Comparison Tool
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White Rock, NM Data & Demographics

Source: 2020-2024 American Community Survey 5-Year Estimates

POPULATION

Total Population 5,716 (100%)
Population Density 809 per sq mi
Diversity Index1 44
 
 

INCOME

Median Household Income $156,639
Per Capita Income $72,363
Median Home Value $500,700
 

HOUSING

Total HU (Housing Units) 2,303 (100%)
Owner Occupied HU 2,002 (86.9%)
Renter Occupied HU 50 (2.2%)
Vacant Housing Units 251 (10.9%)
 

HOUSEHOLDS

Total Households 2,052
Average Household Size 2.79
Family Households 1,542 (75.1%)
NOTES
  1. The Diversity Index estimates the likelihood that two persons chosen at random from the same area belong to different race or ethnic groups, based on five groups: Hispanic/Latino, Non-Hispanic White, Non-Hispanic Black, Non-Hispanic Asian, and Non-Hispanic Other/Multiracial. A value of 0 indicates the population belongs entirely to one group. Higher values indicate a more evenly mixed population. Calculated from U.S. Census Bureau ACS 5-year estimates (table B03002).

White Rock, NM - Peer Comparisons by Rank and Percentile

The table below compares White Rock to the other 528 incorporated cities, towns and CDPs in New Mexico by rank and percentile using 2020-2024 American Community Survey 5-Year Estimates data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 43 92nd
Population Density # 68 87th
Median Household Income # 21 96th
Per Capita Income # 29 95th
Diversity Index # 198 63rd

Additional comparisons and rankings can be made with a VERY EASY TO USE New Mexico Census Data Comparison Tool.

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