Portales, NM Profile: Facts, Map & Data


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Portales, New Mexico - Basic Facts

The City of Portales had a population of 12,827 as of July 1, 2015. Portales ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in New Mexico. See peer rankings below.

The primary coordinate point for Portales is located at latitude 34.1764 and longitude -103.3542 in Roosevelt County. The formal boundaries for the City of Portales (see map below) encompass a land area of 7.04 sq. miles and a water area of 0 sq. miles. Roosevelt County is in the Mountain time zone (GMT -7). The elevation is 4,006 feet.

The City of Portales (GNIS ID: 2411469) has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

New Mexico is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The City of Portales is located within Portales Division of Roosevelt County.

Beneath the boundary map are tables with Portales population, income and housing data, five-year growth projections and peer comparisons for key demographic data. The estimates are for July 1, 2015.

Neighborhood Data

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City of Portales, NM Boundary Map

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Boundary Maps: Portales Division | Roosevelt County | New Mexico Counties

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Portales, NM Data & Demographics (As of July 1, 2015)


Total Population 12,827
Population in Households 11,818
Population in Familes 8,888
Population in Group Qrtrs 1,009
Population Density1 1,816
Diversity Index2 73


Total Households 4,756
Average Household Size 2.48
Family Households 2,799
Average Family Size 3


Total Housing Units 5,201 (100%)
Owner Occupied HU 2,414 (46.4%)
Renter Occupied HU 2,342 (45.0%)
Vacant Housing Units 445 ( 8.6%)
Median Home Value $136,954
Average Home Value $177,290


Median Household Income $31,660
Average Household Income $44,737
Per Capita Income $16,741
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.83% 0.62%
Households 0.94% 0.69%
Families 0.72% 0.49%
Median Household Income   1.95%
Per Capita Income   2.14%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.


Portales, NM - Peer Comparisons by Rank and Percentile

The table below compares Portales to the other 443 incorporated cities, towns and CDPs in New Mexico by rank and percentile using July 1, 2015 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 18 96th
Population Density1 # 13 97th
Diversity Index2 # 107 76th
Median Household Income # 329 26th
Per Capita Income # 318 28th

Additional comparisons and rankings can be made with a VERY EASY TO USE New Mexico Census Data Comparison Tool.